Updated: Nov 5, 2021
LA MECCANICA DELLE EMOZIONI
The most important component of a genuine Alfa Romeo is emotion. This is the true meaning behind the tag line “La Meccanica delle Emozioni”: to ignite a driving pleasure that goes beyond measurements. Its state-of-the-art technology and innovative engineering are pursued to obtain an exhilarating experience at the wheel. It’s something more than a cold, unimaginative telemetry: it is a feeling, as true love is. We might say it’s irrational, visceral, energetic, unexpected. It is something that is worth a try in first person.
Alfa Romeo is much more than an Italian badge born over a century ago. It is a devotion that still stands for something totally original and uncompromising, especially in innovation and engineering. It is a strong passion for motoring unlike any other. This history of pioneering technology continues: on its 105th anniversary, Alfa Romeo entered a new era with Giulia Quadrifoglio. A car that couldn’t be created by anyone else, anywhere else in the world.
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